We are an organisation dedicated to making a meaningful difference in the communities we serve - Suffolk, Norfolk, Cambridge and North Essex.

Our purpose is simple: to provide safe, comfortable homes alongside the care and support our customers need to live the lives they choose. This commitment sets us apart and has helped establish us as one of the region’s largest providers of housing, care and support.

Here, you’ll find the strategic plans that guide our direction. While our core vision, mission and values remain the same, these plans reflect a renewed focus on placing our customers at the heart of everything we do. Our goal is to enhance the quality of our services and deliver sustainable, long‑term growth.

Explore our strategies below and discover how, together we make a difference.

Our strategic plan is broken down into seven core areas - explore these strategies below.

To ensure we remain strategically focused on providing housing, care and support services with our customers at the heart, and in delivering our vision that everyone has a safe place to call home with the care and support they need to live their best life, we have developed a range of supporting sub‑strategies.

Explore our sub-strategies below.